“For seven years, just up until the pandemic, I was going side by side with two projects. One being creating this artisan village, and the other was this fashion/lifestyle brand. But really, I was learning so much about Filipino culture, architecture, and old methodologies. I was seeing the Filipino crafts and methods become really valuable and a new hospitality project at Ayala. Nobody was thinking about how to infuse our culture or give a guest experience, so I started consulting. I’d spent the last seven years traveling the Philippines and starting businesses on my own that really support everything local Filipino, so it encouraged them to start listening to my ideas. As I worked on more projects I was able to give value by adding that Filipino touch and by coming in as a consumer. The role became official as we transformed a new era of hospitality.”