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Founder of the Handcrafted Clothing Brand: PIOPIO

Paloma Urquijo Zobel

Woman

of the

Month

FROM

A TEEN’S

POINT OF VIEW

By Miya Schaffner

Entrepreneur & Creative Director at Ayala Land

  • What’s your backstory on becoming an Entrepreneur and inventing PIOPIO?

    “I moved back to the Philippines to help with real estate development. We were creating an Artisan village in a Philippine beach destination, and while building we traveled around the Philippines to source artisanal crafts from different artists that wanted space in this development. While searching, I started seeing us do these beautiful weaves that weren’t prevalent anywhere else except for mountain regions. I was able to see these bags and weaves in every corner in South America, Mexico, and even Columbia. I knew we had that talent but we weren’t really maximizing it. So I thought, this is something I could do on the side and make it relevant for younger generations. I found a few master weavers, brought them together, and shared the idea of injecting new colors and designs into these patterns and weaves. They loved the idea so I turned these weaves into something people could wear everyday. What was normally used for formal events and seen in your grandparents home was now relevant streetwear. It snowballed from there because people were now able to wear clothing made with Filipino pride on a daily basis.”

  • How did you go from being an entrepreneur to a creative director at Ayala Land?

    “For seven years, just up until the pandemic, I was going side by side with two projects. One being creating this artisan village, and the other was this fashion/lifestyle brand. But really, I was learning so much about Filipino culture, architecture, and old methodologies. I was seeing the Filipino crafts and methods become really valuable and a new hospitality project at Ayala. Nobody was thinking about how to infuse our culture or give a guest experience, so I started consulting. I’d spent the last seven years traveling the Philippines and starting businesses on my own that really support everything local Filipino, so it encouraged them to start listening to my ideas. As I worked on more projects I was able to give value by adding that Filipino touch and by coming in as a consumer. The role became official as we transformed a new era of hospitality.”


  • What do you want to do that you haven’t done yet?

    “There is so much I want to do. A big part of this work is being a part of a team that's able to bring Filipino artisanal craft and service to the forefront. I believe this is the beginning of a journey that could become a lifestyle, and also put the Philippines on a international scale to show what we are able to do in this world. I would love to see our hospitality group branch out, and be able to take it international.”

  • Advice for younger female generations?

    “I always tell people to try new things and leave their comfort zone. I know it’s so cliche, but honestly I can't say it enough. Anything that makes you feel uncomfortable, try it, and anything that’s a new experience, always be open to it. I had so much social anxiety during my teenage years that I was sheltered off and didn't try much, but now I’m more comfortable traveling alone, going to museums alone and learning alone. Never stop learning, and always be open to trying new things.”


  • Passions?

    Paloma grew up near the outdoors. She and her parents visited the countryside every weekend, creating her interest for the outdoors. Horseback riding, nature, or even just walking her dogs all became new passions.

    Another passion Paloma has is learning. No matter what capacity, she always loves to spark creativity.

  • Most recent vacation/fun fact?

    Paloma recently ventured on an amazing horseback riding trip in Spain. It was a three day adventure, stopping in the middle of nowhere filled with bonfires and memories.

    Paloma also collects cowboy boots. She has a closet full of all different types and sizes.

Follow PIOPIO on Instagram, @piopio_ph & Paloma, @p.u.z

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